VP of Marketing

Reston, VA

Megaphone is looking for an experienced Vice President of Marketing to oversee all marketing operations and develop a marketing strategy and vision at our fast-paced podcast technology and ad services company. The VP of Marketing role is an excellent opportunity for someone who wants to join a close knit and smart team of a rapidly growing business. If you are both analytical and creative, and have a solid Marketing background and work experience leading a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques, this is the job for you. This job will be based in Reston, VA, report to the Chief Operating Officer, and will oversee our internal marketing team.

Key Responsibilities

  • Generate revenue using market research, pricing, product marketing, marketing communications, advertising and public relations to increase sales
  • Define marketing strategies to support the company’s overall strategies and objectives
  • Develop strategy and marketing plan to increase brand awareness
  • Develop marketing plan and oversee its day-to-day implementation
  • Plan and organize marketing functions and operations (branding, communications etc.), and ensure they project the company’s unique “voice”
  • Oversee design and coordination of promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
  • Lead a team of marketing and graphic design professionals
  • Build relationships with media and stakeholders through creative PR strategies
  • Conduct market analysis to identify challenges and opportunities for growth
  • Prepare reports and presentations on marketing metrics
  • Provide guidance and ideas to organize effective marketing campaigns and events
  • Manage marketing budget in accordance to organizational goals

Requirements and attributes of the ideal candidate

  • Bachelor’s degree in Marketing, Communications or related field; Master’s in Business Administration is a plus
  • 10+ years of well-rounded marketing or business development experience with a focus on marketing expansion
  • 3+ years of experience in a leadership role with demonstrated ability to lead and inspire a team
  • Expert knowledge of marketing principles, brand, product and service management
  • Strategic mindset with demonstrable experience in developing efficient strategies and campaigns for all marketing aspects (branding, product promotion etc.)
  • Solid understanding of market research and data analysis methods
  • Demonstrated ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
  • Solid knowledge of SEO and web analytics
  • Outstanding communication (written and verbal) and interpersonal skills
  • Strong analytical and project management skills
  • Possess an entrepreneurial spirit

Application requirements

To apply, please send a cover letter and resume to gbenson@lucasgroup.com

Megaphone is committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions. We encourage everyone to apply.